Flowhub Customers

How Strawberry Fields saves hours on inventory management

66% reduction in inventory labor
Strawberry fields header


Strawberry Fields was founded in 2009 in a closet with 6 marijuana plants. Now they employ over 200 people at five locations across Colorado.

Their growth is a testament to the effort and care they put into every single customer interaction. Strawberry Fields has won numerous awards for providing a superior customer experience at their storefronts in Pueblo, Trinidad, Denver, and Downieville.

Strawberry Fields dispensary Colorado

The challenge

Before Flowhub, Strawberry Fields struggled with inventory tracking, which created compliance issues.

Poorly organized and difficult to use Metrc APIs and inventory tracking systems led to “phantom inventory.” Ethan Shean, Regional Manager at Strawberry Fields, found that these compliance problems created major supply chain slowdowns and ultimately impacted their business success.

"I don’t think the POS systems we had in the past met the standards of operation we were trying to seek."

Ethan Shean
Chief of Retail Operations at Strawberry Fields

Ethan headshot

In an industry that is driven by compliance, you can’t risk any mistakes.

Strawberry Fields staff had to constantly keep an eye on inventory and double-track packages. This wasted time and employee resources.

The solution

The Strawberry Fields team was able to onboard all of their stores onto Flowhub in just 24 hours. They quickly consolidated their processes into one manageable system and began eliminating the need for constant manual work.

Dispensary customers shop at Strawberry Fields Colorado

Flowhub’s robust Metrc integration was crucial for Strawberry Fields. They no longer had to track packages and watch for mistakes. Sales automatically sync and they can import packages directly from Metrc — saving time and reducing human error.

By using these compliance tools and Flowhub’s mobile Nug scanners, Strawberry Fields has cut labor on inventory management from an entire team to one employee at each storefront.

"We have been able to eliminate large amounts of workload from double tracking and constantly having to keep an eye on inventory adjustments."

Ethan Shean
Chief of Retail Operations at Strawberry Fields

Ethan headshot

With adjustments to their daily workflows, Strawberry Fields has shifted their focus from inventory management onto other aspects of day-to-day business, like their customers. At the end of the day, that’s what dispensaries should do — provide education and outstanding cannabis.

Thank you to Strawberry Fields for being a pleasure to work with. Your team and brand are as inspiring as they are exciting to watch grow!

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