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Flowhub for Social Equity Program
Let's level the playing field for cannabis entrepreneurs.
Apply nowThe cannabis industry has a long history of inequality...
At Flowhub, we believe there's room for everyone.
That's why we created the Flowhub Social Equity Program — to remove hurdles to entry for underrepresented entrepreneurs who dream of running a dispensary business.
The Flowhub Social Equity Program will be available indefinitely, so apply at any time!
“Entrepreneurs are struggling to get into cannabis, and there is disproportionate access to capital that others take for granted. It’s time we offer some form of reciprocity to those targeted by the War on Drugs.”
What's included?
Eligible social equity business owners will receive Flowhub’s biggest price discount available:
Flowhub POS software at the special price of $4.20 per month for one location, up to 3 years or until cumulative sales exceed $100,000
Two free Nug Pro software subscriptions (Greet and Stash apps)
Free View app
One free Flowhub Pay terminal (if applicable)
Discounted $100 implementation fee
Since launching in June 2021, the response to Flowhub’s Social Equity Program has been overwhelmingly positive. Flowhub is proud to have granted over $8M in award value to support underrepresented dispensary owners.
Flowhub Social Equity customers come from diverse backgrounds and many have previously been involved in a marijuana conviction. It's incredible to partner with these entrepreneurs who are growing their dispensary sales +15% month over month on average with Flowhub.
We could not have imagined this volume of response and success. Thank you to all who have supported us in our mission to promote equal opportunity entrepreneurship!
In order to sustain this program and allow for new entrants, we are introducing pricing tiers as of July 2022. These tiers are meant to help social equity business owners ease the process of sparking up their cannabis retail business.
Once customers have demonstrated strong business traction by exceeding $100,000 in cumulative sales through Flowhub, you will graduate to the next Social Equity Program tier at the cost of $420 per month. Once cumulative sales exceed $250,000, you will fully graduate from the Social Equity Program to standard Flowhub POS pricing.
You will also become eligible for additional Flowhub awards as available! 🎉
Who is eligible?
To be considered for the Flowhub Social Equity Program, you must meet one or more of the following eligibility criteria:
- Your store ownership is part of an underrepresented group within the cannabis industry. Examples include but are not limited to minority-owned, woman-owned, or service-disabled veteran-owned dispensaries.
- Your store ownership has had previous marijuana convictions and/or has been negatively impacted by the War on Drugs prior to state legalization, without selling to minors and without a violent crime record.
- Your store holds an existing social equity license designated by a state agency.
Additionally, applicants must:
- Be a new Flowhub customer
- Have a legal dispensary license in a Flowhub-supported market
- Have majority ownership in the cannabis business
We recommend reviewing the application questions and preparing your responses in a separate document before submitting.
We will notify you of your status within 3-5 weeks.
What Flowhub Social Equity
customers say...
“Flowhub's program helped me get open faster because I didn’t have to come up with another lump sum of money to pay for dispensary software.”
The Flower Spot, OK
Woman owned, Black owned
“The majority of our employees are African Americans and other minority groups. Our goal is to grow our business and help other minorities navigate into this multi-billion-dollar industry.”
Nevada Wellness Center, NV
Black owned
“Being a very small, self-funded, woman-owned business, this is a huge gift and will help me be successful! I am already seeing the difference in having a reliable POS system.”
Owner, Blazing Jane, ME
Woman owned
“Hybrid Cannabis Dispensary and its owners are the epitome of who marijuana-related social equity programs aim to assist. Our company is made up of African-American owners, both male and female with various marijuana-related offenses on their records.”
Hybrid Cannabis Dispensary, OK
Black owned, Previously involved in a marijuana conviction
“Flowhub's program helped me get open faster because I didn’t have to come up with another lump sum of money to pay for dispensary software.”
The Flower Spot, OK
Woman owned, Black owned
“The majority of our employees are African Americans and other minority groups. Our goal is to grow our business and help other minorities navigate into this multi-billion-dollar industry.”
Nevada Wellness Center, NV
Black owned
“Being a very small, self-funded, woman-owned business, this is a huge gift and will help me be successful! I am already seeing the difference in having a reliable POS system.”
Owner, Blazing Jane, ME
Woman owned
“Hybrid Cannabis Dispensary and its owners are the epitome of who marijuana-related social equity programs aim to assist. Our company is made up of African-American owners, both male and female with various marijuana-related offenses on their records.”
Hybrid Cannabis Dispensary, OK
Black owned, Previously involved in a marijuana conviction
“Flowhub's program helped me get open faster because I didn’t have to come up with another lump sum of money to pay for dispensary software.”
The Flower Spot, OK
Woman owned, Black owned
“The majority of our employees are African Americans and other minority groups. Our goal is to grow our business and help other minorities navigate into this multi-billion-dollar industry.”
Nevada Wellness Center, NV
Black owned
“Being a very small, self-funded, woman-owned business, this is a huge gift and will help me be successful! I am already seeing the difference in having a reliable POS system.”
Owner, Blazing Jane, ME
Woman owned
“Hybrid Cannabis Dispensary and its owners are the epitome of who marijuana-related social equity programs aim to assist. Our company is made up of African-American owners, both male and female with various marijuana-related offenses on their records.”
Hybrid Cannabis Dispensary, OK
Black owned, Previously involved in a marijuana conviction
Frequently Asked Questions
We provide selected applicants with an estimated $50,000 in free operational resources including:
- Flowhub POS software at the special price of $4.20 per month for one dispensary location (up to 3 years or once cumulative sales exceed $100,000)
Two free Nug Pro software subscriptions to Greet and Stash applications included. Purchase is required for Nug Pro hardware device(s);
Free View app subscription; and
One free Flowhub Pay terminal (if applicable); and
Discounted $100 implementation fee.
Our standardized scoring system is used to objectively approve applicants. You must meet one or more of the three eligibility criteria:
Underrepresented group (this includes but is not limited to BIPOC, LGBTQIA+, service-disabled veterans, and women-owned businesses);
Previous marijuana conviction; or
Social equity licensee designated by state
Applicants must also be a new customer with a legal dispensary license in a Flowhub-supported market and have majority ownership in the business.
Flowhub will be limiting the program to 100 recipients annually. We will review applications and grant recipients on a rolling basis.
No, only new business deals are eligible. Applicants cannot have been a paying Flowhub customer within the last 12 months.
Dispensary licensees must operate in a Flowhub-supported market.
Flowhub will select and notify recipients on a rolling basis. You should hear back within 3-5 weeks of submission via email. Disqualified applicants will also be notified.
We are excited to collaborate with other policy, technology, and media organizations that focus on enhancing social and racial equity in the cannabis industry. You can find related initiatives we support in our Guide to Social Equity Programs.
Email hello@flowhub.com to learn about how you can help grow our Social Equity Program.
You can contact us via email at hello@flowhub.com.