springbig Collaborates with Flowhub to Introduce Two-Way Loyalty Integration Feature

BOCA RATON, Fla., February 15, 2023 -- springbig (the “Company”) (NASDAQ: SBIG), a leading provider of SaaS-based marketing solutions, today introduced a new integration with Flowhub, the leading cannabis software and payments company for dispensaries. The Company’s latest feature integrates with Flowhub Maui™ to simplify the checkout process, allowing customers to earn, track, and redeem their rewards on the go or in store.

springbig and Flowhub’s two-way integration is immediately available to all dispensaries using both platforms and to current and incoming springbig loyalty members. The collaborative feature eliminates the need for customers to use their phones at checkout to redeem or track their rewards and offers. Instead, budtenders and dispensary employees can redeem springbig rewards for customers through point of sale. Additionally, budtenders and dispensary employees will have the ability to enroll customers in the loyalty program at checkout. The integration simplifies the rewards experience for budtenders and loyalty members and allows customers to interact with the rewards program however they choose. Customers also have the autonomy to track and engage with the rewards program through their personal devices when they are on the go and in the dispensary.

Maui™ is Flowhub’s all-new, performant dispensary management solution focused on helping cannabis retailers increase profits, operate more efficiently, and create superior customer experiences. Based on benchmark data from live customers, the platform is more than 20x faster than Flowhub’s legacy application. The platform’s speed and advanced technology allow retailers to operate smoothly with full flexibility and control.

“springbig and Flowhub share a common goal of using technology to enhance the cannabis marketplace for retailers and consumers,” said Jeffrey Harris, CEO of springbig.“ The introduction of this integration will improve retail efficiency and allow customers to engage with the rewards program at their convenience.”

"The new 2-way loyalty integration in Flowhub Maui significantly enhances our existing partnership with springbig by empowering dispensaries to create and connect any type of Flowhub deal to loyalty rewards for redemption directly at the point of sale,” said Matt Tharp, VP of Product at Flowhub. “We're proud to deliver this game-changing power and configurability to the cannabis market, especially as customer loyalty becomes increasingly important for profitability."

Flowhub is the latest company to collaborate with springbig to introduce a forward-thinking integration for cannabis retailers and consumers. For more information regarding springbig's latest integration efforts, please visit https://springbig.com/.

About springbig

springbig is a market-leading software platform providing customer loyalty and marketing automation solutions to cannabis retailers and brands in the U.S. and Canada. springbig’s platform connects consumers with retailers and brands, primarily through SMS marketing, as well as emails, customer feedback system, and loyalty programs, to support retailers’ and brands’ customer engagement and retention. springbig offers marketing automation solutions that provide for consistency of customer communication, thereby driving customer retention and retail foot traffic. Additionally, springbig’s reporting and analytics offerings deliver valuable insights that clients utilize to better understand their customer base, purchasing habits and trends. For more information, visit https://springbig.com/.

About Flowhub

Flowhub is the leading cannabis technology company partnering with dispensaries nationwide to provide compliance, point of sale, payments, inventory tracking, and retail management solutions. Founded by Kyle Sherman in 2015, Flowhub pioneered the first Metrc API integration and the Nug Pro®, the cannabis industry's first mobile scanner device for streamlining daily workflows. Today, Flowhub processes over $3 billion in cannabis sales annually, empowering more than 1,000 cannabis retailers to automate operations, increase revenue, and create the best dispensary experience possible. Flowhub is on the frontlines of ending cannabis prohibition and is proud to be a founding director of both the Cannabis Trade Federation and the U.S. Cannabis Council, in addition to awarding over $5 million in free software through its Social Equity Program to support underrepresented dispensary owners. Flowhub is a privately held, remote-first company. Investors include Headline, Poseidon, Shawn "Jay-Z" Carter, and Evolv Ventures (The Kraft Heinz Company venture arm), the founders of Venmo, and more. For additional information visit flowhub.com.

Forward Looking Statements

Certain statements contained in this press release constitute “forward-looking statements” within the meaning of federal securities laws. The words “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intends,” “outlook,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would,” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including but not limited to the risks and uncertainties described under “Risk Factors” ’of the registration statement on Form S-4, the proxy statement/prospectus relating to the business combination, the Company’s Form 8-K filed with the Securities and Exchange Commission (the “SEC”) on June 21, 2022, and in the Company’s Form 10-Q for the period ended September 30, 2022 filed with the SEC on November 14, 2022, and other documents filed by the Company from time to time with the SEC. These forward-looking statements involve a number of risks and uncertainties (some of which are beyond the control of springbig), and other assumptions, which may cause the actual results or performance to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and the Company assumes no obligation and does not intend to update or revise these forward-looking statements other than as required by applicable law. The Company does not give any assurance that it will achieve its expectations.

Investor Relations Contact

Ryan Flanagan
ICR Strategic Communications & Advisory
ir@springbig.com

Media Contact

MATTIO Communications
Phoebe Wilson
springbig@mattio.com